About the Workshop Panels:

Words like “sustainable”, “green” and “eco-friendly” can have vague connotations, especially as more and more businesses join the green movement.

Learn the legal ropes of marketing green and some leaner, greener marketing strategies for your business at our half-day, 2-panel workshop.

The first panel will feature legal experts and branding specialists to share strategies for maximizing impressions with likely consumers and expertise on what businesses can and cannot proclaim about being green.

Marketing professionals in the second panel will cover trends in marketing to a green-centric audience, alternatives to high-impact advertising, and ways to reach on-the-fence consumers contemplating buying green.

Agenda:

 
8:30   Registration and Networking

9:00   Panel 1:  Marketing Green: Finding the words, Finding your Audience and Doing it legally.

Featuring: Monica Hennessy of Montgomery, McCracken, Walker, Rhoads & Sustainable Business Network Board Member; Sharon Wilson of Wilson & Wilson, LLP; Paige Wolf of Paige Wolf Media & Public Relations; Nicole McGann & Staci Katz of Letter27 Agency

Moderator: Melanie McMenamin, Supervisor of the Penn Law Entrepreneurship Legal Clinic 

10:00  Break

10:30  Panel 2: Marketing Hot Spots: Where Green Consumers are and how to effectively reach them

Featuring: Alex Mulcahy of Grid Magazine; Alex Peltz of Design for Social Impact; Marcus Iannozzi of Message Agency

Moderator: Ali Castellini, National Account Manager for Metro Networks

11:30  Networking

12:00  Workshop Ends

Breakfast to be provided! More details on Panelists to come!

Cancellation Policy: Tickets may be refunded in full up to exactly 7 business days prior to the event taking place. After that time, partial refunds based on individual event overhead fees will be given up to 3 business days prior to the event. After this time, no refunds will be given.